Marketing, 2008 Edition
Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials–and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing’s text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today’s competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students’ personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools–from premium online study content to the GoVenture entrepreneur simulation–support students as they work toward mastery of marketing principles and applications.
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Not in as good of condition as I thought it would be, but it is definitly usable and arrived when I needed it to!
I have not much to say but mt daughter is very happy for the book. It’s a great help in her class in the university. thank you very much.
The book was pretty good with a lot of illustration and examples from real life. It sold for an okay price at the end of the semester too.
When I ordered this product, I was expecting to receive exactly what the description said: the loose leaf, binder version of this text. I chose this product because my professor recommended it and because it was cheaper than the hard copy-that, and I could just take each chapter to my class as I needed it. However, I received the hard copy in the mail. Although I did not receive the correct version of the text, it was still the book I needed. The text is great because it includes a lot of real world examples in each chapter and offers a lot of other examples of the material that is easily related to. I like how to chapters are broken down and the flow is from each topic is smooth. I would recommend this text for anyone looking for a book to incorporate into a Marketing class.